Turnaround GTM
Backed by private equity and behind plan.
The board wants the growth case re-underwritten before the next investment committee meeting.
For private equity and venture capital
When go-to-market isn’t working, the board calls us.
We find out what’s true before you re-underwrite the asset, then we rebuild the system and hand it back.
The Diagnostic costs $95,000. A turnaround engagement runs $20,000 to $50,000 a month for nine to 18 months.
Growth GTM
Backed by venture capital or led by its founder.
The go-to-market needs to be built or rebuilt, with or without a sponsor.
Innovation GTM
Backed by a corporation or incubated inside one.
The venture has to build its own brand inside a parent company.
The Diagnostic
$95,000
The work takes eight weeks at a fixed fee, and the Readout is written for the investment committee. Half the fee is credited if you continue into a turnaround engagement.
Sponsors, boards and the operators they back engage us, and a partner leads each system.
We work for capital.
A sponsor doesn’t want a deck; they want the number to move and someone in the building who is accountable for it.
So we send an operating team, placed over each function that’s broken, with the authority to remove what isn’t working and the mandate to prove what does.
We diagnose.
Weeks one to eight
We work inside the company until we know what’s true.
We embed.
Phase I
An operator who has run the function sits over each one that’s broken.
We codify.
Phase II
We write the playbook by running it, then wire it into an AI operating system.
We leave.
Phase III
We recruit the permanent team, train them and hand the system over.
It’s only as good as what it knows.
AI can build your go-to-market, but most of what it builds will be generic, because most of what it has been fed is.
We install an AI-first operating system trained on the playbook we built inside your business. It is simple enough for an intern to run and specific enough to be yours, and you keep it when we leave, which is the point.
Positioning
Design system
Sales motion
Objections and answers
Playbooks by function
The numbers that matter
The numbers
Why brand is a capital question.
Intangible
92%
of the value of the S&P 500 is intangible, up from 17% in 1975. Ocean Tomo, 2025.
The new bar
12
is the new 5, because deals now need 10% to 12% annual EBITDA growth to return 2.5 times the money invested. Bain & Company, 2026.
Pricing power
94%
of a brand’s pricing power comes from how meaningfully different buyers see it. Kantar BrandZ.
B2B enterprise value
13%
of a B2B company’s enterprise value is its brand, against 18% for consumer brands. Brand Finance, 2025.
The re-underwrite
Before you go back to the committee, know why.
The Diagnostic takes eight weeks at a fixed fee and ends in a ranked answer written for the investment committee.
Who’s sponsoring the work?
Executives from