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For private equity and venture capital

Turnaround GTM for PE and VC.

When go-to-market isn't working, the board calls us. We go in, find out what's true, rebuild the system, and hand it back.

Operators who bring us in get the same team.

Start with a diagnostic

Engagements from $20k a month.

Twenty years across private equity, venture capital and the enterprise.

How we work

We work for capital.

A sponsor doesn't want a deck. They want the number to move, and someone accountable for it in the building. So that's what we send: an operating team, placed over each function that's broken, with the authority to remove what isn't working and the mandate to prove what does.

  1. We diagnose.

    Embedded, on the ground, until we know what's true.

  2. We embed.

    An expert operator over each broken function.

  3. We codify.

    The playbook is written by running it, then wired to AI.

  4. We leave.

    We recruit the permanent team, train them, and hand off.

92%

of S&P 500 value is intangible. It was 17% in 1975. Ocean Tomo, 2025.

What you're underwriting is mostly brand, IP and relationships, and none of it shows up in the purchase price allocation.

12

is the new 5. A deal now needs 10–12% annual EBITDA growth to return 2.5x; in the 2010s, 5% did it. Bain Global PE Report, 2026.

Leverage and multiple expansion are gone. Growth and price are the only levers left, and brand is what makes both stick.

94%

of pricing power is explained by brand. Meaningful and different account for 94%; salience just 6%. Strong brands charge up to 70% more. Kantar BrandZ, 21,000+ brands.

Pricing is the fastest route to EBITDA, but without differentiation the increase erodes at the next renewal.

13%

of B2B enterprise value is brand. For B2C it's 18%. Brand Finance, 2025.

Most portcos are B2B. That five-point gap is an unowned asset sitting inside the multiple.

AI-first GTM operating system

It's only as good as what it knows.

AI can build your GTM. It can write the strategy, design the collateral, ship the site and run the sequences. Most of it will be generic, because most of what it's been fed is.

We install an AI-first GTM operating system trained on the playbook we built inside your business.

Simple enough for an intern to run. Specific enough to be yours. You keep it when we leave. That's the point.

  • Positioning
  • Design system
  • Sales motion
  • Objections and answers
  • Playbooks by function
  • The numbers that matter

Three situations

Named by who's behind the company.

Two months. One price.

We tell you what's actually wrong. Every engagement can start here. Some end here. Same team, same price, regardless of who's asking.

Book the diagnostic