brand performance audit
the results are in.
Based on the answers you gave, we've calculated the general performance (and current value) of your brand.
Based on the answers you gave, we've calculated the general performance (and current value) of your brand.
POOR
SUBPAR
FAIR
GREAT
Your current brand performance is ranked GREAT.
Congrats, your company has really figured some things out! That said, there’s still an opportunity to supercharge what you’re doing to maximize returns on brand.
Strong brand performance translates directly to concrete business impacts:
Decrease the costs of acquisition
Decrease the costs of value creation
Increase average transaction value
Increase customer lifetime value.
All of these translate to higher gross margin, giving companies the momentum they need to reach escape velocity.
Self-awareness is step one. The good news is by virtue of reading this, you’re already on the path!
– Prophet Consulting
It’s time for your brand to start paying rent. Stop working on it and put it to work for you.
Reach out and we’ll show you how we do that.
We've curated a list of best practices to innovate and build momentum with brand:
Nurture a clear and compelling identity.
Uncover the raison d’etre (or, ‘meaning for being’) that drove the inception of your organization. Then codify and galvanize all stakeholders around those central values, beliefs, and way of being.
Make brand a strategic driver.
Brand is a matter of the highest level of organizational strategy, not an aesthetic or comms afterthought. Fully integrate it into your long-term business and marketing strategies.
Don’t chase customers; attract them.
If a sociopath changed on a whim to make you like them, how much trust would that build? Don’t be a sociopathic brand. Express your truth authentically at all times; You’ll attract more (and the *right) people.
Develop systems of congruency.
Make it quick and easy to be authentic. Create guides and processes to facilitate consistency across all touch points for maximal trust and affinity.
Engineer advocacy on your behalf.
Far and away the most effective marketing tactic in the history of civilization: word of mouth. Implement systems that nurture and incentivize people for sharing you with others.
Innovate at the level of brand.
How many companies have you heard are leveraging the science of brand for innovation and growth? This is a whole new frontier that elite brands are using to dominate the market. Join the party and gain an edge!
What could you achieve with your own outsourced team of brand innovation experts? Let's find out.
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