Brand Identity Sprint
Brand Expression System
Brand Swag Design
Fluent Yoga is a private practice with an ambitious vision. In order to achieve that vision, it needs a high-influence brand, big enough to hold and inspire an entire lifestyle.
We began by uncovering and defining the core DNA at the inception of this brand. Using our Expression Dynamics System, we were able to convert that into authentic aesthetic expression. The final step was to codify that via style guide, and apply the brand identity across various media.
We developed a divine brand identity, grounded in rich meaning. With this refined aesthetic system, we were able to revamp Fluent Yoga's brand presence across various media, making it possible to grow into its ultimate vision.