Buyer Journey Mapping
IA + UX Design
Propel is a SaaS Startup competing with behemoth legacy companies. In order to continue to expand their market share and attract larger enterprise clients, they need their website to establish strong credibility and position them as a leader in their industry.
First, we crystalized their brand identity and aesthetic. Next, we facilitated a strategy to identify key audience segments, develop user personas and design a unique UX for each. Lastly, we engineered the perfect sitemap and designed the page templates.
With this new website, Propel unequivocally earns the perception as the leading brand in their industry. Not only that, they now have a website engineered to facilitate seamless buyer journeys for their key target audiences, boosting conversions that impact their bottom line.
We needed a team that could keep up with our demand and deadlines while providing professionalism, curiosity, innovative ideas and excellent communication skills throughout the entire project. Prismonde exceeded our expectations on all accounts. They took the time to fully understand our brand and messaging and worked with us every step of the way to ensure a high-quality product at the finish line. Prismonde was able to achieve our vision and then some while providing amazing guidance and insight throughout the whole process.
Head of Product